![]() ![]() For example, out of many different requirements, 2 key requirements for Google ads is that your ad should be under 150Kbs and the overall animation should be under 30 seconds. GWD comes with an inbuilt ad validator that keeps the ad under check in real time. Ad ValidatorĪs mentioned above that you can use GWD for making non-google ads but still as a Google product it is primarily designed to create ads for Google Ads, Admob and Display & Video 360. A CSS panel in the interface makes it easy to add CSS property to any asset or element. Code View, Custom JS and CSS panelįor those bitten by the bug of coding, GWD offers full fledge code editor in code view, you can make desired changes in the ad code and you can also make javascript related changes in the Custom.js file. So if you want to show an effect which shows up on mouseover and then changes to normal when the user removes cursor then events and actions have tools to play around with such imagination. Events and ActionsĪlong with events like mouseover, mouseout and gotoandplayntimes, you can use CSS properties and custom Javascript with Events and Actions. There are very few quick ways to create AMP ads and one best of them is Google Web Designer, what all you need to remember is to choose AMPHTML as the document type. ![]() Moving further to an AMP page with an AMPHTML ad resulted in an additional 48% CTR increase.” ![]() In an AB Test conducted by Google for a Volkswagen Campaign “Simply moving from a standard HTML page to an AMP page (with the same standard HTML ad) resulted in a 26% CTR increase. In Feb 2019, the number of AMPHTML ads served by Google has grown 11x year-over-year. Amphtml Ads:ĪMPADS are new members in the family of Display ads, according to a story published by Search Engine Journal. It is recommended to read the documentation of these Ad Networks before the creation of Ad. In many cases, you will have to choose Non-Google ad as ad environment if you are making an ad for ad networks like AppNexus. If you are planning to create ads for platforms like Adroll, then you will have to choose display & video 360 as ad environment as Adroll also uses Google’s ad inventory. Google Web Designer comes with a built in feature of choosing Ad Environments, Mostly these days you will make ads for Google Ads or Google Display and Video 360, Google Web Designer gives you an option to choose the Ad Environment which adds all the necessary piece of updated codes in a single click. ![]() Here are some features of Google Web Designer that make it a superpower of Google Display Campaigns. If you hire an animator who uses Adobe Animate CC then she will be able to create generic ads and also ads with cool animation effects, but she will have a hard time adding codes for Google Environment and also in keeping ad under 150 KBs. If you hire a conventional web designing coder to do it for you then it will be a really complicated job for him to add all the libraries of Google and convert the generic ad environment to the ad environment of Google, at the same time if you need the ads quickly and in large volume then this method will be absolutely no no. In such a case, you need the assistance of an animator who can create animated ads quickly and under the specifications and validation checks desired by Google or platform you are using. Generally, many agencies, small companies, and layman marketers use the default templates offered by platforms like Criteo & Google, and they work well for them, but when it comes to brand sensitivity in an ad, variation, testing and look & feel of ad equally matters to most of the Brand Managers. Today there are a few Paid and unPaid tools to create HTML 5 Animated ads that are available on the internet, naming them, Adobe Animate CC, Adobe After Effects, BannerSnack and so on but nothing compares to Google Web Designer, in this article, we will try to understand the anatomy of Google Web Designer. Have you ever wondered how big brands like Ford, Levis, and Nespresso create such beautiful display ads for their Google campaigns? Old school hardcore flash animators often get fascinated by the fact that these interesting ads have features like Mouseover effects, SVG animation, and limitless creative possibilities, and all this comes under 150 KBs, the ad size accepted by Google Ads platform (which was earlier known as Adwords). ![]()
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